Promoting Safer Tourism Through Digital Innovation
On 20 November 2025, NexShikhon, in collaboration with Enroute International Limited and the Tourist Police, successfully organized the “Safe Entry” QR Code and Brochure Handover Program under the International Labour Organization (ILO) – ISEC Project at the Conference Hall of the Tourist Police Office in Cox’s Bazar.
The event brought together representatives from 100 leading hotels across Cox’s Bazar, demonstrating a strong collective commitment to improving visitor safety, strengthening hospitality services, and promoting responsible tourism through digital innovation.
As Bangladesh’s premier tourist destination continues to welcome millions of visitors each year, initiatives like Safe Entry play a vital role in building a secure, well-managed, and tourist-friendly environment.
What is the Safe Entry Initiative?
The Safe Entry initiative is a digital safety and visitor management system designed to strengthen security within the hospitality sector.
Using QR code technology and digital record-keeping, the system enables hotels to maintain accurate visitor information while supporting safer operations for:
- Hotel management
- Hospitality staff
- Domestic tourists
- International visitors
The initiative contributes to more efficient hotel operations, faster access to information when required, and improved coordination among tourism stakeholders.
By integrating digital tools into hospitality management, Safe Entry supports modern, responsible, and sustainable tourism practices in Cox’s Bazar.
Participation from 100 Hotels Across Cox’s Bazar
The handover program witnessed enthusiastic participation from representatives of 100 prominent hotels, reflecting the hospitality sector’s growing interest in adopting technology-driven safety solutions.
Hotel representatives received orientation on the objectives of the Safe Entry system and its role in enhancing:
- Tourist safety
- Visitor management
- Hotel security
- Digital record keeping
- Service efficiency
- Responsible tourism practices
The positive engagement from hotel operators highlights the industry’s readiness to embrace innovative approaches that improve both visitor experiences and operational standards.
QR Codes and Tourism Information Brochures Distributed
As part of the initiative, participating hotels received Safe Entry QR Codes along with informative brochures showcasing eight popular tourist destinations in Cox’s Bazar.
The featured destinations include:
- Kutubdia
- Himchari
- Inani
- Ramu
- Maheshkhali
- Pechar Dip
- Sonadia Island
- Mini Bandarban
These resources are intended to help hotels provide visitors with reliable destination information while supporting safer travel planning and encouraging responsible tourism throughout the region.
The QR code system also enables participating establishments to strengthen digital visitor management and maintain consistent safety standards.
A Strong Partnership for Safe Tourism
The success of the Safe Entry program reflects the power of collaboration between public institutions, development partners, and the private sector.
This initiative was implemented through the joint efforts of:
- NexShikhon
- Enroute International Limited
- Tourist Police
- International Labour Organization (ILO) – ISEC Project
Together, these partners share a common vision of creating a tourism ecosystem that prioritizes safety, innovation, service excellence, and community development.
Such partnerships are essential for building resilient tourism destinations capable of meeting the evolving needs of travelers and the hospitality industry.
Supporting Sustainable Tourism in Bangladesh
Safe tourism is an essential pillar of sustainable destination development.
The Safe Entry initiative contributes to Bangladesh’s tourism sector by:
- Enhancing visitor confidence
- Strengthening hotel safety practices
- Promoting digital transformation
- Improving destination management
- Supporting responsible tourism
- Encouraging collaboration among tourism stakeholders
- Enhancing service quality across the hospitality industry
Digital solutions like Safe Entry not only improve operational efficiency but also position Cox’s Bazar as a modern, secure, and internationally competitive tourist destination.
NexShikhon’s Commitment to Tourism Development
NexShikhon remains committed to supporting sustainable tourism through innovation, capacity building, strategic partnerships, and community engagement.
Working alongside government agencies, development partners, law enforcement, and private sector stakeholders, NexShikhon continues to develop practical initiatives that strengthen tourism services while creating positive social and economic impacts.
The Safe Entry QR Code and Brochure Handover Program represents another important milestone in advancing digital safety solutions and promoting responsible tourism in Bangladesh.
As tourism continues to evolve, NexShikhon will remain dedicated to developing initiatives that enhance visitor experiences, empower tourism stakeholders, and contribute to the long-term growth of the hospitality sector.
Together, we are building a safer, smarter, and more sustainable future for tourism in Cox’s Bazar.
About NexShikhon
NexShikhon is a consulting, capacity-building, and development organization committed to strengthening skills, innovation, entrepreneurship, tourism development, and sustainable community growth. Through partnerships with government agencies, development organizations, NGOs, and the private sector, NexShikhon delivers practical solutions that create lasting social and economic impact across Bangladesh.
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